Name: Paravenir
Mission:
To use technology to make sure that travelling doesn't come at the cost of our environment.
Vision:
A world where we all travel using clean energy.
Purpose:
To create the most sustainable way to commute from one place to another.
Values:
- Futuristic
- Modern
- Eco-friendly
- Visionary
Target Audience:
- Age: 30 to 50 (mostly males)
- Upper middle class people
- Clean environment lovers
- Educated
PARAVENIR
Paravenir is a Spanish company making next gen electric cars that look sharp and run clean. From city zippers to long range cruisers, the focus is smart design, smooth performance and a greener road ahead.
Digenics built the brand from scratch. We coined the name Paravenir from Para meaning towards in Galician and Avenir meaning future in French. Then we designed a modern logo, bold colours, clean type and social templates. The result is a fresh, memorable brand that feels fast and future ready.
The logo mark is created by merging the letters P and R. This design choice mirrors the symmetrical nature of the car's front and back sides, emphasizing the resemblance between the logo and a car's appearance. In the center, a circular element symbolizes a world powered by clean energy, drawing parallels to how a car tire signifies the concept of travel.
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