Agile Project Management (Scrum Framework)
Delivered in iterative sprints with regular client reviews, ensuring flexibility and alignment with evolving needs.
CLIENT OVERVIEW
Phone Base is a leading mobile accessories retailer based in Kingston upon Hull, United Kingdom, strategically located at 220 Holderness Road. Known for its extensive and diverse inventory of mobile phones, accessories, and related products, Phone Base has built a strong reputation for quality, variety, and customer service.
With a high-volume, fast-moving product range covering multiple brands, models, and styles, Phone Base caters to a broad customer base — from individual consumers to trade clients. Its ability to maintain a wide selection has positioned it as a go-to destination for mobile device solutions in the Hull region and beyond.
PROJECT STANDARDS & BEST PRACTICES
To ensure the Phone Base digital transformation met the highest quality benchmarks, Digenics followed globally recognised standards and frameworks:
UI/UX Excellence (Nielsen Norman Principles)
Applied industry-leading usability heuristics for a clear, intuitive, and conversion-focused interface.
Performance Optimization (Google Core Web Vitals)
Shopify store optimized to achieve fast load speeds and smooth navigation, even with high-variation SKUs.
Secure POS Integration (PCI DSS Compliance)
Realtime synchronization between in-store and online sales channels with encrypted data handling for accuracy and security.
Scalable System Architecture (API-First)
Designed to support easy expansion in products, customers, and multi-location operations.
Comprehensive Quality Assurance (ISO)
Rigorous testing for functionality, performance, compatibility, and user satisfaction before launch.
CHALLENGES BEFORE DIGENICS
Before partnering with Digenics, Phone Base faced a series of operational bottlenecks that were limiting growth, consuming resources and affecting customer experience.
Manual invoicing, paper-based processes and limited integration between POS and eCommerce led to slow fulfilment and poor inventory accuracy.
CHALLENGES BEFORE DIGENICS
MANUAL INVOICING & PAPER-BASED OPERATIONS
PhoneBase relied heavily on manual paperwork, with invoicing done by hand and no integration between sales channels or departments. Inventory was updated manually each day, and restocks were managed without alerts or tracking, resulting in errors, delays, and missed sales opportunities.
NO INTEGRATION BETWEEN ECOMMERCE AND POS
PhoneBase's WordPress site couldn't handle a fast-moving inventory, with no automation linking in-store sales to online stock. This caused inconsistencies and overselling risks, while the growing product catalogue made the site slow, clunky, and frustrating.
LABOUR-INTENSIVE STOCK CONTROL
PhoneBase relied on manual data entry and calculations to manage inventory, taking up valuable staff time. Instead of focusing on sales and customers, employees were stuck in repetitive admin tasks, adding cost and slowing down operations.
LIMITED ONLINE SALES POTENTIAL
With a slow website, manual stock updates, and no automation, PhoneBase struggled to fully tap into online sales. Growth opportunities in the digital marketplace were missed because the infrastructure couldn't support them.
OUR SOLUTION
Digenics delivered a complete digital transformation for Phone Base, addressing every operational challenge with scalable, technology-driven solutions.
1-3MONTHS
HIGH PERFORMANCE CUSTOM ECOMMERCE STORE
We completely reimagined Phone Base's digital presence, starting with a professional UI/UX redesign of both the website and brand assets, including logos. Migrating to Shopify allowed us to build a fast-loading, fully integrated online store capable of handling a large, complex inventory of over 1,500 high-variation products without performance issues.
The result: a seamless, error-free shopping experience for customers and an easy-to-manage backend for staff.
POS Integration with Real-Time Inventory Sync
To eliminate the gap between in-store and online sales, we integrated the shop’s POS system directly with the Shopify store. Now, every sale, whether from repairs, accessories, trade-ins, or other services, instantly updates inventory in real time, ensuring accurate stock levels across all channels.
Automated Invoicing & Smart Inventory Management
We implemented an automation framework that generates sales reports instantly for both in-store and online transactions. Low stock alerts, inventory restock recommendations, and category-based sales insights are now at the manager’s fingertips, reducing manual admin work by 60% and improving decision-making speed.
Comprehensive SEO Optimisation
We delivered full product, on-page, off-page, and overall SEO improvements for PhoneBase. From keyword optimisation to link-building, every step was designed to boost visibility, drive organic traffic, and position their products higher in search results.
Google Analytics Integration & Insights
To give PhoneBase better visibility over their online performance, we implemented Google Analytics to track customer behaviour, sales trends, and website engagement. This allowed the team to monitor traffic sources, identify top-performing products, and make data-driven decisions, turning raw numbers into actionable insights for growth.
3-4MONTHS
eBay Store setup & optimised Listing
We built PhoneBase’s eBay store from the ground up, designing a professional storefront that reflected their brand. Along with this, we created fully optimised product listings supported by high-quality images, making their store more appealing and easier to discover by buyers.
4-5MONTHS
Amazon Store setup & optimised Listing
PhoneBase’s Amazon presence was established with a complete, well-structured store designed to attract and engage shoppers. We developed optimised listings with keyword-rich descriptions and premium visuals, ensuring products stood out and gained maximum visibility.
3-8MONTHS
Google Ads Campaigns
Three months into the project, we launched targeted Google Ads campaigns for PhoneBase. These campaigns are still running, consistently driving qualified traffic and boosting conversions by capturing high-intent buyers actively searching for phones and accessories.
3-8MONTHS
Ongoing Creative & Digital Support
Our work didn’t stop at launch. We continue to support Phone Base by creating high-quality product images for new arrivals, updating website visuals, and producing engaging social media graphics, ensuring a consistent, professional brand presence across all customer touchpoints.
IMPACT & RESULTS
SIXTY PERCENT REDUCTION IN MANUAL LABOUR
What once required dedicated staff time to track inventory, update stock levels, and prepare reports is now fully automated. With real-time dashboards and automated alerts, management receives daily performance reports, low-stock notifications, and high-performing product insights — all available at the click of a button.
INCREASED OPERATIONAL EFFICIENCY
By automating key workflows, integrating systems, and streamlining processes, Phone Base can now process sales, manage inventory, and fulfil orders significantly faster, with fewer errors and less administrative overhead.
SEAMLESS ONLINE & IN-STORE SALES SYNCHRONISATION
Inventory updates instantly across all channels, ensuring customers always see accurate stock levels when shopping online or in-store. This eliminates overselling risks, improves customer satisfaction, and makes stock management effortless.
STRONGER, MORE CONSISTENT BRAND PRESENCE
Through professional design, a modernised website, and ongoing creative support, Phone Base now presents a polished, high-quality brand image across its website, social media and in-store materials — building trust and loyalty among customers.
WE'VE GOT ROOM
FOR ONE MORE
SUCCESS STORY
LETS DISCUSS WITH OUR TEAM
