Agile Project Management (Scrum Framework)
Short sprints with weekly check ins and live demos. Backlog stays visible, priorities switch with no faff, tight feedback loops so we ship value fast and keep risk low.
CLIENT OVERVIEW
One Tap Only is a Canadian brand built on a simple idea tap and go. They sell NFC cards that let customers leave Google TrustIndex and Facebook reviews or instantly open your website and social profiles with a single tap. Ready out of the box and compatible with modern smartphones their cards help businesses boost reviews share links faster and build trust and they ship worldwide.
PROJECT STANDARDS & BEST PRACTICES
To ensure the Edvardson e-commerce transformation met the highest quality benchmarks, Digenics followed globally recognised standards and frameworks.
Shopify Plus Development
Built for scale with a snappy theme, Flow automations, robust metafields and clean collection rules. Promo proof and ready for traffic spikes without breaking a sweat.
Multi Channel Integration
Amazon and eBay plugged in end to end. One catalogue syncs stock and price, orders pipe into Shopify, labels and returns stay tidy, reporting all in one place.
Internationalisation Standards
Shopify Markets set up properly with multi language and multi currency. VAT and duty handled for UK and EU, hreflang and translations polished so shoppers land on the right version.
Payment Security (PCI DSS Compliance)
Checkout locked down with encryption, 3D Secure and fraud screening. Tokenised payments through Shopify Payments Klarna PayPal Apple Pay and Google Pay, roles and logs kept tight.
Optimisation (Core Web Vitals)
Speed that feels instant with tuned images, lazy loading and lean scripts. Healthy LCP CLS INP on mobile and desktop which lifts browse time add to carts and conversion.
Challenges Before Digenics
Before teaming up with Digenics, Onetap Only hit roadblocks that slowed growth:
CHALLENGES BEFORE DIGENICS
WORDPRESS LIMITATIONS
Their online presence was stuck on a clunky WordPress site that couldn’t handle their product range or customer needs. Slow performance, poor UX, and frequent technical issues created a frustrating experience for both the Edvardson team and their customers.
LACK OF MULTI-CHANNEL SALES
Google Shopping and product feeds weren’t functioning properly, meaning their products weren’t reaching potential buyers online. With no optimisation or integration, marketing efforts were inefficient and returns minimal.
LIMITED GLOBAL REACH
Without a professional branding framework, Edvardson’s online identity lacked consistency. Logos, visuals, and messaging didn’t reflect the heritage and craftsmanship of the brand, limiting trust and recognition.
INEFFICIENT BRAND MANAGEMENT
Monthly sales averaged only 10,000–15,000 SEK and were restricted to local in-store purchases. The lack of digital presence and online marketing channels prevented Edvardson from tapping into broader national and international markets.
OUR SOLUTION
Digenics delivered a complete end-to-end digital transformation:
0 - 0.5MONTH
Branding That Speaks
From logo design to card designs, we rebranded One Tap Only and built a consistent brand identity on all their sales channels that reflects their professionalism and creativity.
0.5 - 1.5MONTH
Migration from WordPress to Shopify
We rebuilt the website on Shopify and completed a full rebrand, migrating them from WordPress to a fast, reliable store that scales for global demand. Branding is consistent across the whole site.
We optimised product photos, refined product descriptions, organised product tags and collections, and boosted performance for quicker browsing and stronger conversions. We also integrated secure payment gateways to support cards and digital wallets for smooth checkout in the worldwide.
0.5 - 1.5MONTH
Globalisation
Configured the store to support 7 different languages and multiple currencies, enabling smooth customer experiences in Canada, USA, Australia, UK, UAE, and other markets.
1.5 - 2MONTH
Search Engine Optimization
Site-wide SEO, sorted. We rebuilt the keyword strategy, fixed technical snags, and tightened on-page so Google finds and trusts the site. Product SEO on every NFC card with unique copy, intent-led titles, rich snippets and tidy tags, bringing in organic orders so they rely less on ads.
2 - Cont.MONTH
Google Analytics & Merchant Setup & Ads Campaigns
Google Analytics set up clean with end to end conversion tracking and clear dashboards. Merchant Center verified with a high quality structured product feed for fast approvals. Run ad campaigns built to win with Performance Max and Search, smart audiences, negative keywords, and live optimisation so spend stays tight and ROAS climbs.
2 - 4MONTH
Multi-Channel Expansion
Launched and managed One Tap Only’s presence on Amazon and Etsy, enabling access to millions of potential customers worldwide.
2 - Cont.MONTH
Amazon Store Setup & Management
From building the store to optimising every product listing, we made One Tap Only stand out and connect fast. Clear, benefit led product descriptions which answers buyer questions in seconds, and high converting product images show the tap in action.
3 - Cont.MONTH
Etsy Store Setup & Management
From setup to optimisation, we created a smooth Etsy experience with engaging product displays and professional branding.
2 - Cont.MONTH
Unified Brand Management
Created streamlined workflows for product listings, inventory management, and branding across all platforms, reducing manual work and ensuring consistent quality.
IMPACT & RESULTS
GLOBAL SALES EXPANSION
Successfully delivering products across Canada, USA, Australia, UK, and UAE.
MULTI-CHANNEL REVENUE STREAMS
New sales channels established via Amazon & Etsy.
BRAND CONSISTENCY
Unified presence across platforms strengthened brand identity and recognition.
SCALABLE GROWTH
Shopify's robust foundation ensures One Tap Only can handle future growth seamlessly.
INTERNATIONAL ACCESSIBILITY
Website fully localised into 7 languages, increasing trust and conversions worldwide.
WE'VE GOT ROOM
FOR ONE MORE
SUCCESS STORY
LETS DISCUSS WITH OUR TEAM
