Digenics

CLIENT OVERVIEW

Edvardson Sweden is a long-established family business with roots dating back to the 1860s. Originally founded as Malungsfors Läderprodukter by great-grandfather Edvard Torstensson, the company began with shoemaking and later expanded into hunting and outdoor accessories made from high-quality leather.

Today, Edvardson operates a full in-house production facility, crafting premium hunting gear, outerwear, and leather accessories. Every product is designed to withstand harsh outdoor conditions while maintaining comfort, durability, and silence — tested in real hunting and trekking environments.

PROJECT STANDARDS & BEST PRACTICES

To ensure the Edvardson e-commerce transformation met the highest quality benchmarks, Digenics followed globally recognised standards and frameworks.

Agile Project Management (Scrum Framework)

Delivered in short, iterative sprints with weekly check-ins, a visible backlog, and working increments—keeping scope flexible and decisions data-driven.

UI/UX Excellence (Nielsen Norman Principles)

Clear navigation, consistent patterns, accessible typography, and friction-free checkout—designed for both first-time visitors and returning customers.

Performance Optimisation (Google PageSpeed & Core Web Vitals)

Optimised images, font loading, and script strategy to achieve fast LCP/CLS/INP—ensuring quick product browsing even on mobile and rural networks.

Secure Transactions (PCI DSS Compliance)

TLS encryption, tokenised payments, and Shopify Payments/Klarna/Swish support with 3-D Secure—protecting customer data and reducing chargeback risk.

Brand Consistency

A cohesive visual system—earthy palette, robust type, authentic product imagery—applied across product pages, packaging touchpoints, and social content.

Scalable Architecture (Shopify)

Built on Online Store 2.0 with sections everywhere, metafields for specs, flexible collections, and headless-ready APIs—prepared for expansion and multi-market sales.

Challenges We Solved

Before partnering with Digenics, Edvardson faced several growth barriers:

CHALLENGES BEFORE DIGENICS

OUTDATED WORDPRESS SETUP

Their site was stuck on a clunky WordPress build that couldn’t support the product range or customer needs. Slow performance, poor UX, and frequent technical issues frustrated both the Edvardson team and customers.

BROKEN MARKETING INFRASTRUCTURE

Google Shopping and product feeds weren’t working correctly, so products weren’t reaching potential buyers. With no proper optimisation or integrations, marketing efforts were inefficient and ROI minimal.

NO BRANDING OR CONSISTENCY

Without a professional branding framework, the online identity lacked consistency. Logos, visuals, and messaging failed to reflect the brand’s heritage and craftsmanship, limiting trust and recognition.

LIMITED SALES POTENTIAL

Monthly sales averaged only 10,000–15,000 SEK and were largely confined to local in-store purchases. Weak digital presence and limited online channels blocked access to national and international markets.

UNDERUTILISED PRODUCTION CAPACITY

Despite a fully equipped manufacturing setup and ability to scale, production power couldn’t be leveraged due to weak digital sales channels and limited demand.

OUR SOLUTION

Digenics transformed Edvardson from a traditional offline retailer into a modern, globally accessible brand:

0 - 0.5MONTH

Complete Branding Guide

Rugged yet tidy Scandi look for web and field. Clear logo rules, easy-to-read type, and a pine-and-leather colour set with tested contrast. Packaging sorted from swing tags to box layouts so every parcel feels premium.

Lifelike mockups for every hunting bit slings belts pouches sheaths ready for shops across the Scandinavian countries. Handy Shopify social and print kits keep the team posting fast and on brand with zero faff.

0.5 - 1.5MONTH

Professional Shopify eCommerce Store

Developed a high-performance online store showcasing Edvardson’s full product catalogue, complete with advanced filtering, high-quality product imagery, and seamless checkout.

1.5 - 2MONTH

Search Engine Optimization

We turned Google into Edvardson’s new hunting ground. With sharp SEO tweaks and smart keywords, their gear started showing up exactly where the target audience was searching.